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FAN WORK IS THIRSTY WORK
Free Throw Madness
For March Madness 2024, Coca-Cola Zero Sugar honored the chaos of college hoops fandom — because chanting, towel-spinning, and taunting free throw shooters isn’t just spectating, it’s work.
Directed by Paul Geusebroek, Edited with Biff Butler
Midway through the tournament, we updated the spots to reflect the teams still dancing. New cuts, new colors, same thirsty fans.
SR CW: Scott Dobbin CD: Nate Ripp CCO: Keith Cartwright
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